Today isn’t just a holiday; it’s a milestone. Since 1966, sixty years of history have shaped the Cameroon we live in today. A lot has changed”. Much water has gone under the bridge. But, these changes are exactly where our power lies. The world has shifted, and so must we. 🤝 From State-provided to Co-provided: […]
Happy Youth Day to Cameroonian Youths Read More »
In a world saturated with data, “information” is no longer enough. To achieve Sustainable Development Goals (SDGs), we need connection. In nearly two decades across hashtag#MINCOM, the hashtag#CDC, hashtag#MINDDEVEL and hashtag#ICO, I’ve learned that the most powerful tool for governance isn’t a report. It’s a story. As a bilingual communication strategist (🇫🇷/🇬🇧), I’ve moved beyond
The Future of Development is Visual Read More »
To the hashtag#WorldBank and International Monetary Fund (hashtag#IMF), it is the bedrock of financial inclusion. To the hashtag#UnitedNations, it is the foundation of SDG 16.9-legal identity for all. Even the hashtag#AfricanUnion sees it as a fundamental instrument for security. But for the millions of “invisible” citizens without one, it is the difference between participating in
Is a birth certificate just a ‘‘piece of paper’’? Read More »
With council elections approaching across hashtag#Cameroon and several African nations (hashtag#SouthAfrica, hashtag#Benin and hashtag#Somaliland) this year, the spotlight is on “who” will lead. But after 7 years of observing 384 councils in hashtag#Cameroon, I’ve realized the “who” matters less than the “how.”The gap between hashtag#decentralization policy and reality isn’t a lack of political will. It’s a lack
New leaders aren’t enough for hashtag #decentralization to succeed Read More »
In an age of instant updates and vanishing attention spans, the humble corporate magazine often feels like an endangered species. So, if your organization still publishes one, and fills it with content people actually want to read, then you truly deserve applause.As a corporate communication practitioner, student, and teacher, I’ve watched this strategic tool slowly
Corporate Magazines Still Matter! Read More »
Over the past three days, I had the privilege of returning to a place that shaped my journey-the Advanced School of Mass Communication (ASMAC) in the University of Yaounde II. This time, however, I wasn’t a student rushing to meet deadlines or perfecting a pitch deck. I was seated on the jury panel, evaluating the
Where My Story Began! Read More »
In today’s whirlwind of digital transformation, where traditional media is constantly being redefined by the rise of social platforms, staying relevant as a communication and public relations professional requires more than just experience. It demands humility, adaptability, and lifelong learning. My personal compass in navigating this complexity has always been anchored on the following phrase:
Thriving in a Fast-Changing Communication World Read More »
Across Africa, the continent’s youth represent a boundless well of potential. Yet, as many leaders have observed, potential alone is not enough. It must be met with opportunity. Few figures illustrate this truth better than Roger Milla, widely regarded as Africa’s greatest footballer of all time and a beacon of leadership beyond the pitch. Roger
Celebrating Impactful Collaboration through leadership Every meaningful journey is defined by the strength and vision of those who lead it. At the heart of our transformative partnerships, our expertise has shaped impactful collaborations across sectors and continents. Over the past several years, we have worked for a diverse portfolio of organizations, delivering bespoke HR solutions,
A Tribute to Our Valued Partners Read More »
Whether you’re a well-established brand with years of market presence or an emerging startup working to disrupt your industry, one truth remains universal: customer perception shapes your success. In a world where word-of-mouth travels at lightning speed and customer loyalty is harder to earn than ever, understanding how your brand is perceived isn’t just useful.
Is Your Brand Truly Winning in the Eyes of Your Customers? Read More »
