Over the past three days, I had the privilege of returning to a place that shaped my journey-the Advanced School of Mass Communication (ASMAC) in the University of Yaounde II. This time, however, I wasn’t a student rushing to meet deadlines or perfecting a pitch deck. I was seated on the jury panel, evaluating the […]
Where My Story Began! Read More »
In today’s whirlwind of digital transformation, where traditional media is constantly being redefined by the rise of social platforms, staying relevant as a communication and public relations professional requires more than just experience. It demands humility, adaptability, and lifelong learning. My personal compass in navigating this complexity has always been anchored on the following phrase:
Thriving in a Fast-Changing Communication World Read More »
Across Africa, the continent’s youth represent a boundless well of potential. Yet, as many leaders have observed, potential alone is not enough. It must be met with opportunity. Few figures illustrate this truth better than Roger Milla, widely regarded as Africa’s greatest footballer of all time and a beacon of leadership beyond the pitch. Roger
Celebrating Impactful Collaboration through leadership Every meaningful journey is defined by the strength and vision of those who lead it. At the heart of our transformative partnerships, our expertise has shaped impactful collaborations across sectors and continents. Over the past several years, we have worked for a diverse portfolio of organizations, delivering bespoke HR solutions,
A Tribute to Our Valued Partners Read More »
Whether you’re a well-established brand with years of market presence or an emerging startup working to disrupt your industry, one truth remains universal: customer perception shapes your success. In a world where word-of-mouth travels at lightning speed and customer loyalty is harder to earn than ever, understanding how your brand is perceived isn’t just useful.
Is Your Brand Truly Winning in the Eyes of Your Customers? Read More »
Are you passionate about exploring opportunities in mines and minerals, timber, maritime resources, tourism, real estate, or tapping into a vibrant, educated, and skilled workforce?If your answer is YES, then Cameroon 🇨🇲 should be your next strategic destination. As a seasoned lobbyist and investment facilitator, I specialize in creating high-level connections that drive growth and
Invest in Cameroon: A Land of Untapped Opportunities Read More »
Dr. George Elombi, a seasoned Cameroonian jurist, has been officially appointed President and Chairman of the Board of Directors of the African Export‑Import Bank (Afreximbank). He is the fourth individual to lead the institution since its founding in 1993. His election took place at the 32nd Afreximbank Annual Meetings held in Abuja, Nigeria, from June 25–28, 2025,
Cameroonian Leads Afreximbank Read More »
In a quiet village nestled on the slopes of majestic Mount Cameroon, in the heart of Buea, lived a boy named Motomba. His family owned little: a thatched roof, a modest patch of farmland, and dreams so fragile they were safer left unspoken. There was no electricity, no internet, no running water. Yet, in that
Where the Stars Came Down: The Light of Buea Read More »
Nearly two decades ago, by the grace of God, I stepped into the world of Communication and Public Relations not merely as a profession, but as a calling. Since then, I’ve been privileged to learn from and be inspired by some of the most remarkable individuals across all walks of life: communication and PR professionals,
A Journey in Communication and Public Service Read More »
Recent studies continue to affirm a powerful truth: holistic development is most effectively driven by inter-council collaboration, also known as decentralized cooperation. This model of partnership-linking local governments across borders-has emerged as a key pillar in advancing sustainable growth and improving service delivery at the grassroots level. It is within this framework that I am
Decentralized Cooperation: Driving Sustainable Growth Read More »
